Jayson Tatum is a 26-year-old star forward for the Boston Celtics who has a net worth of $50 million as of 2024. Born on March 3, 1998 in St. Louis, Missouri, Tatum has become a household name in the NBA. He is the son of former St. Louis University basketball player Justin Tatum and Brandi Cole. Tatum has a son, Des, who is known for being family-oriented. His godfather is former NBA player Larry Hughes, who is the cousin of Los Angeles Clippers head coach Tyronn Lue.
Early Life and High School Success
Jason Christopher Tatum Sr. attended Chaminade Preparatory School in Creve Coeur, Missouri. From an early age, his talent on the basketball court was obvious. Tatum received numerous honors during his high school career, including participating in the 2016 McDonald’s All-American Game, where he won the skills competition and led the East team with 18 points. He also participated in the Jordan Brand Classic, leading his team to victory and was named the 2016 Gatorade National Player of the Year.
Duke University career
Rated a five-star recruit, Tatum decided to join Duke over other top schools like the University of North Carolina and the University of Kentucky. Despite missing the first eight games of the 2016-17 season due to a foot injury, Tatum performed well upon his return. In 29 games, he averaged 16.8 points, 7.3 rebounds, 2.1 assists, and 1.3 steals per game. Duke entered the NCAA Tournament as a #2 seed but was defeated by the University of South Carolina in the second round. After his freshman year, Tatum declared for the 2017 NBA Draft.
NBA Draft and Rookie Season
The Boston Celtics selected Jayson Tatum with the third overall pick in the 2017 NBA Draft. Tatum signed a four-year, $30 million rookie contract. He made an immediate impact, scoring 14 points and 10 rebounds in his NBA debut. Tatum helped the Celtics finish with a 55-27 record and advance to the Eastern Conference Finals, where they lost to LeBron James and the Cleveland Cavaliers in seven games. In his rookie season, Tatum averaged 13.9 points, 5.0 rebounds, and 1.6 assists per game and was named to the NBA All-Rookie First Team.
Continued growth and first All-Star selection
In his second season, Tatum continued to improve and won the Skills Challenge at NBA All-Star Weekend. The Celtics finished the regular season with a 49-33 record but were eliminated by the Milwaukee Bucks in the second round of the playoffs. The following year, Tatum was selected to his first NBA All-Star Game, averaging 23.4 points, 7.0 rebounds and 3.0 assists per game. He was also named to the All-NBA Third Team, solidifying his status as one of the league’s rising stars.
Major contract extensions
On November 22, 2020, Jayson Tatum signed a rookie-max contract extension with the Boston Celtics for five years worth $163 million, with a potential maximum value of $195 million. In the 2020-21 season, Tatum made his second consecutive All-Star appearance and scored a career-high 60 points against the San Antonio Spurs. Despite his efforts, the Celtics ultimately finished as the 7th seed and were eliminated by the Brooklyn Nets in the first round of the playoffs.
NBA All-NBA First Team and Finals Appearances
In the 2021-22 season, Tatum averaged 26.9 points, 8.0 rebounds and 4.4 assists per game and was selected to the All-NBA First Team for the first time. He led the Celtics to a 51-31 record and second place in the Eastern Conference. During the playoffs, Boston defeated the Brooklyn Nets, Milwaukee Bucks and Miami Heat to reach the NBA Finals. Although they lost to the Golden State Warriors in six games, Tatum’s performance throughout the playoffs was crucial.
Recent seasons and endorsements
In the 2022-23 season, Tatum made history by scoring 55 points in the NBA All-Star Game and won the Kobe Bryant MVP Award. With the addition of Jrue Holiday and Kristaps Porzingis, the Celtics finished the 2023-24 season with the best record in the NBA. They defeated the Miami Heat, Cleveland Cavaliers and Indiana Pacers to advance to the NBA Finals against the Dallas Mavericks.
Off the court, Tatum’s brand presence has grown significantly as well. He has signed lucrative endorsement deals with NBA 2K, Subway, Gatorade and Jordan Brand. His first signature shoe with Jordan Brand launched just before the 2023 playoffs, further increasing his profile.
Olympic success and personal life
In addition to his achievements in the NBA, Jayson Tatum won a gold medal with Team USA at the 2020 Tokyo Olympics. He continues to be a key figure for the Boston Celtics and a standout athlete in the NBA. Tatum balances his professional and personal life, is a dedicated father to his son Deuce, and maintains a close relationship with his family.
Jayson Tatum’s rise from high school rookie to NBA superstar is a testament to his hard work and dedication. As he continues to excel on the court and expand his brand off it, his net worth and influence will likely grow further.
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