Dentists recommend that people brush their teeth for at least two minutes, but some people ignore this rule. Dr. Bobbi Peterson invented the electric Big Mouth toothbrush, which has an extra-wide brushing surface that reduces the time it takes to clean teeth. Bobbi pitched her business on Shark Tank and landed a deal with Barbara Corcoran. As of 2024, the Big Mouth toothbrush is estimated to be worth $1.5 million.
Background of Bobbi Peterson
Bobbi Peterson is from Newark, New Jersey, and is the youngest of seven children! Peterson became a dental surgeon after graduating from Howard University and studied biology at Drexel University.
As the daughter of a dentist, she learned the importance of oral hygiene at an early age. The entrepreneur specialized in orthopedic dentistry during her practice in Kings County.
After completing her studies, Dr. Peterson opened her own practice in Brooklyn, New York. She founded Aces Braces in 2008 and has been in business for over 15 years.
Founded Big Mouth Toothbrush
When restrictions eased, Bobbi noticed an increase in the number of her customers suffering from gum disease. She conducted research and found that most people were not following their dentist’s advice.
Later, her brother said that toothbrushes are becoming thinner and thinner, which inspired her to design an electric toothbrush that can save time.
The most notable feature of the product is the extra-large brush head, which covers a large area and can reach all angles. It also has five cleaning options and can be used 50 times on a single charge. Peterson named her product “Big Mouth Toothbrush” and started her own company in 2022.
Appeared on Shark Tank
The product has been a hit with Bobbi’s clients, which include several celebrities, and her brand has been featured in media publications such as Forbes, The Brooklyn Post, and LA Weekly.
With the success of her new business venture, the dentist was eager to expand her business but needed to raise capital. Peterson is a big fan of Shark Tank and has kept the show close to her heart as her startup has grown.
The businesswoman pitched with confidence and gave a reasonable valuation. Kevin O’Leary waited until the other sharks backed out to get the best deal. Luckily for Bobbi, Barbara Corcoran swooped in and snatched the deal!
Life after Shark Tank
Their show aired in March 2023 and the Big Mouth Toothbrush sold out in 24 hours. Bobbi called the experience one of the most intense and nerve-wracking moments of her life. Thankfully, she was able to stay calm under the bright lights. There is no evidence that the deal with Barbara was done.
The electric toothbrush market is growing steadily, and Big Mouth should benefit from this trend. The global market size is expected to grow from $3.06 billion in 2021 to $4.28 billion in 2026. Moreover, more than 131.43 million Americans used an electric toothbrush in 2020.
Viewers can only purchase her products at BigMouthToothbrush.com, but that may change after the Shark Tank reveal. The original Big Mouth toothbrush has a 5-star rating from 95 reviews on her website. Currently, the best-selling product retails for $99, and the company is valued at $1.5 million.
Categories: Shark Tank
Source: svlsf.edu.vn