What is less well known is that sea moss contains essential minerals that are beneficial to health. After discovering this, Alexiou Gibson founded The Transformation Factory and its flagship product, Sea Moss Gel. The entrepreneur pitched his business on Shark Tank and landed deals with Mark Cuban and Kevin Hart. As of 2024, The Transformation Factory is valued at $3 million.
Alexiou Gibson’s Background
Alexio Gibson was born in the Bahamas and now lives in Wellington, Florida. He studied pre-engineering at Palm Beach State College and was selected by NASA to lead a research team. Gibson received a bachelor’s degree in electrical engineering from Florida Atlantic University.
While earning his associate degree, Gibson was hired as assistant director of student activities. In 2013, he returned to NASA as the chief technical intern.
After working in college and NASA, he was hired as an implementation specialist at Breezer Mobile Cooling, and later became a project manager at Assura and CEO of Highly Ambitious Studios.
establish a company
The Florida man had a successful career but neglected his health. At age 21, he weighed more than 500 pounds. Doctors told him he might not live to see his 30s, so he changed his daily routine.
Alexiou discovered the health benefits of nori, also known as Irish moss, a red algae rich in omega-3 fatty acids, which are important for heart health. He soon came up with a business idea to create an edible, flavored gel using nori.
In 2020, he launched a line of seaweed gels under The Transformation Factory. After the products became popular, he increased advertising investment. In 11 months, the company’s revenue exceeded $3.5 million, all from online sales.
Shark Tank Appearance
With sales growing, Alexiou decided Shark Tank was the perfect platform to take his business to the next level. He appeared on Season 13, seeking $500,000 for a 5% stake.
Alexiou came across as a humble man whose weight-loss journey inspired the Sharks, who were stunned when he revealed the company had generated $3.5 million in sales in less than a year. Still, the Sharks were not happy with the valuation.
Guest Shark Kevin Hart made the first bid and teamed up with Barbara Corcoran. Alexiou fought back, but Barbara lost interest and Mark Cuban took her place. In the end, Mark Cuban and Kevin Hart invested $600,000 for a 20% stake.
After Shark Tank
After the show aired, Transformer Factory saw a huge sales surge in the following three days. As expected, the buzz after the show died down a bit, but business is still booming.
Shark Tank fans can’t wait to try the gel flavors featured on TV. You can buy their products on Etsy, Amazon, and their website SeaMossTransformation.com. The company is sticking with its direct-to-consumer strategy and has no plans to expand into retail.
Currently, they have 7,355 reviews on their Etsy shop, with an average of 5 stars. Sales figures have not been released recently, but the company is expected to earn at least $4 million by 2024. The Transformation Factory is valued at $3 million.
Categories: Shark Tank
Source: svlsf.edu.vn