Ingredients can transform ordinary dishes into gourmet delicacies. When it comes to desserts, the Yum Crumbs team has taken the concept to the next level. Delson and Amanda Jeanvilma are on a mission to revolutionize the world of dessert toppings. Delson pitched the company on Shark Tank and landed a deal with Barbara Corcoran and Daymond John. Yum Crumbs is valued at $1 million by 2024.
Founder Profile
Delson and Amanda are not your typical entrepreneurs. They are parents to five energetic boys and live a full life in Edgewater, Florida. Despite being a co-founder, Delson pitches the company alongside his sons. Their spirited pitch captures the hearts of the audience and wins widespread admiration.
Previously, Delson worked as a sports analyst for Pro Football Focus. But his passion for business was his driving force. And Amanda has always had a passion for baking. It was this shared love for making delicious desserts that led them to start a small baking business.
The turning point came when the couple received a large number of orders for crumb cakes. While baking cakes was a breeze, making crumbs was a time-consuming task. Amanda came up with a brilliant idea – why not produce pre-made crumbs? She discussed the idea with her partner and sought advice from experienced bakers, all of whom were on board with the idea.
Building Yum Crumbs
The couple ended up developing 24 crumb flavors with different textures, so it wasn’t just for crumb cakes. The topping is perfect for just about any type of dessert and was launched to the public in 2020.
The product works really well with regular crackers. Besides the taste, Yum Crumbs adds more color and life to the traditional food, making it popular with most kids.
Delson and Amanda opened an online store and gradually partnered with different retailers, so that their products can be sold in states such as New York, Florida, Canada, Texas, Ohio, Michigan and Hawaii.
After Shark Tank
Yum Crumbs will see a significant increase in orders after appearing on Shark Tank. With more than 3 million live viewers and countless more tuning in through syndication, the brand will receive unprecedented exposure, which is expected to translate into strong sales. The deal with Barbara and Daymond will close in the next three to six months.
You can enjoy the delicious taste of Yum Crumbs by purchasing a single pack for $12.99 or a bundle for $29.99 on YumCrumbs.com. They offer a variety of flavors, including seasonal and gluten-free options. Businesses looking to please their customers can also purchase Yum Crumbs in bulk through wholesale.
For customers who prefer a physical shopping experience, Yum Crumbs can be found in select retailers, with more than 20 stores listed on its website. The majority of these stores are located in the United States, with one in Canada.
As of November 2023, this family-owned business has 737 five-star reviews on Judge.me. Currently, their process takes 7 to 10 business days. This is relatively slow by modern standards and will require significant improvements to scale the business. The future looks bright for Yum Crumbs and their journey will captivate dessert lovers.
Categories: Shark Tank
Source: svlsf.edu.vn