On a hot summer day, there’s nothing more refreshing than ice-cold water. This simple yet elusive joy is exactly what David Stark wanted to deliver when he launched Coldest. Their main product is a water bottle that keeps drinks cold for 36 to 100 hours. Despite strong sales, David and Joe Shark were unable to close a deal. Following “Shark Tank,” “Coldest” is estimated to be worth $10 million.
Founder
David is the founder and CEO of this Florida-based company. With his technical background, he works as an engineer/inventor. He is the pulse of the company, often working 19 hours a day. The entrepreneur graduated from Florida State University with a degree in engineering.
Twin brother Joe is a marketing executive and formerly a civil engineer. He built bridges across Connecticut, but building businesses was his true passion. Before starting Coldest, he had 10 entrepreneurial failures.
Jianguo is the coldest
Founded in 2014, the company originally started in a garage. The early years were tough and all the cash was plowed back into the business. In 2017, David moved the warehouse to a 2,500 square foot warehouse in a remote location. The key moment came in 2018, when Joe joined the company.
In 2020, they expanded to other cold products. In 2021, they opened a new 15,000 square foot warehouse. The pandemic has presented unforeseen challenges to the company, but it has also proven to be a silver lining, as the company has seen a significant increase in demand. In August 2021, Coldest moved into a 15,000-square-foot warehouse in Fort Myers and opened its first retail store at Coastland Mall in Naples.
Mail Shark Tank
After appearing on “Shark Tank,” Coldest's website traffic increased significantly, with more than 8,000 live shoppers during the episode. In 2023, the company has revenue of $20 million, a figure it should easily surpass thanks to the publicity.
You can buy water bottles on Coldest.com, with best-selling products including the Coldest Gallon Jug and Sports Bottle. Additionally, the site has 150,000 verified customer reviews! Judging by his sales, it’s clear that Joe is a talented digital marketer.
Going forward, Coldest isn't content with just being a product-based company. The founders had ambitious plans to create Coldest World, a theme park designed to provide an immersive experience in the brand's universe. This bold endeavor is expected to be completed by 2030.
From humble beginnings in a garage to Shark Tank, Coldest is a compelling story about entrepreneurship. As the business grows, its founders remain committed to keeping the world cool, one bottle at a time.
Categories: Shark Tank
Source: svlsf.edu.vn